DualHost finally separated its wholesale and retail pricing

DualHost's order form showed identical retail pricing to a solo blogger and a 200-site agency partner, forcing the sales team to handle every wholesale deal manually outside of WHMCS entirely.

Client Type B2B/B2C let DualHost tag accounts on signup and show each segment its own pricing and product visibility automatically — agency partners see wholesale tiers and bulk options, retail clients see the standard catalog, with no manual intervention required per order.

Product Bundles was layered on top so the wholesale segment could be offered pre-configured multi-site packages at a bundled rate, something the team had wanted to do for over a year but couldn't build without custom development.

Within the first quarter, DualHost's agency partners moved almost entirely onto self-service ordering, freeing up the sales team that had previously been manually quoting every wholesale deal by email.