EverGreen Hosting turned one-time buyers into repeat customers with rewards

Rewards Points Manager and Recommended Products gave EverGreen's mission-driven customer base a loyalty program that matched their values and lifted repeat purchase rates.

41%

Increase in repeat purchases

75%

Reduction in support tickets

99.9%

Customer satisfaction

EverGreen Hosting built its brand around renewable-powered infrastructure, and its customers tend to be values-driven — but that loyalty wasn't translating into repeat purchases beyond the initial hosting plan.

Rewards Points Manager introduced a points system earning credit on every renewal and add-on purchase, redeemable against future invoices — giving EverGreen's already-loyal audience a tangible reason to consolidate more of their hosting spend with a single provider.

Recommended Products was configured to surface relevant add-ons — backups, extra storage, domain privacy — based on what a client already owned, replacing a generic "you might also like" block with suggestions that actually matched each account's setup.

EverGreen's customer base responded strongly to both changes: repeat purchase rate climbed within the first quarter, and the team found that clients redeeming reward points were significantly less likely to churn at renewal than those who weren't participating in the program.

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