Segmenting wholesale and retail pricing in one WHMCS install
WHMCSHub Team
July 20, 2026 · 1 min read
A lot of hosting providers end up selling to two very different audiences — individual site owners and wholesale agency partners — through the exact same order form, at the exact same prices.
Client Type B2B/B2C solves the visibility half of the problem: tag an account as wholesale or retail, and WHMCS shows each segment its own pricing and product catalog automatically, with no manual quote required per order.
Product Bundles solves the other half — wholesale partners usually want pre-packaged multi-site or multi-service deals rather than piecing together individual products, and bundles let you offer that at a defined rate without custom checkout logic.
The combination usually pays for itself quickly in sales time alone: wholesale deals that used to require a manual email quote become something a partner can just order themselves.
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